According to The Wall Street Journal: Home-rental giant Airbnb Inc. is trying to charm apartment landlords with a program that gives them some extra revenue if they allow tenants to rent their units out on the site.

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“It’s a behavior that their tenants are going to engage in regardless of what stance the landlord takes,” said Dave Bragg, an analyst at Green Street Advisors. “It could take a while but I think it will prove to be very good for both Airbnb and apartment operators.”

To view the full article from The Wall Street Journal. click here.